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An electronic book or e-book is a book in digital form and consist of both text and images. E-books are electronic books or digitalbooks that consist of content in text, image and tabular form. E-books are published electronically and can be read on electronic devices like smartphones, e-book reader and tablets. These books are available in various formats such as .odf, .txt, .pdf, .html, .lit, .epub, .prc, .dnl, .mobi, .azw etc. In recent years, several e-book providers have adopted the e-book formatting technique by using HTML and CSS tools. In addition, e-book publishers concentrate on the e-book file size compression, to enable their customers to download the e-books easily and read it with minimum configuration requirement. Additionally, the environment protection campaigns from governments across the globe especially for saving trees is reducing the use of paper, which further increases the demand for e-books.

Factors such as increasing number of portable readable devices such as smart-phones & tablets, emergence of digital education and interactive learning systems, and rising environmental concerns over cutting trees are propelling the market growth. However, lack of awareness about e-book technology can hinder the market growth. Moreover, low internet and mobile penetration in developing nations is expected to provide new growth opportunities to the market.

Amongst application, the educational institutes segment is anticipated to grow at the significant rate during the forecast period, due to rising population of educated youth, exploding demand for connected devices and digital education across the world. Numerous educational institutes are shifting towards digitalization for publishing journals and research papers as they can be easily accessed by students and teachers alike, from anywhere at any given point of time. In addition, there are many educational and professional organizations that play important role in offering professional education by publishing e-books. Some of the major educational organizations include Scholaristic India, Hurix, Learnetic, Piron Corporation, and Oneclick among others.

The key vendors mentioned are Nokia Corporation, Amazon.com Inc., Apple, Tesco Plc, McGraw Hill, Sybex, Microsoft Corporation, Beacon Press, Adobe Press, Samsung Electronics, John Wiley & Sons, Penguin Group, Lulu Press Inc., Blackwell Science, Random House, Barnes & Noble LLC, Springer, Bertelsmann, Harper Collins, Google, Kensington Publishing, Sony, and IReader Technology.

Scope of the Report

The study involves the country level analysis of the main regions such as North America, Europe, Asia-Pacific, Latin America, the Middle East, and Africa. It also discusses the impact of COVID-19 on the market. 

Key Market Trends

Increased Use of Electronic Devices

  • Rise in number of portable readable devices such as smart phones and tablets is anticipated to be the major growth factor for the global e-book market. Consumes are preferring e-books over books due to the fragility of books to wear and tear, need of adequate care, and high cost.
  • Digitization of books and its accessibility over the internet is expected to create an innovative environment to offer real time experience for readers. E-book readers who posses tablets or e-readers are likely to read e-books on those devices however, consumers having computers or cellphones sometimes turn to those platforms, too.
  • While United States consumers are more likely to adopt the digital technology for their reading activities, German population is also seen increasingly using electronic devices for reading purposes. This demand is further supported by the companies operating in the market. For instance, following Apple Inc., Kobo Inc. added a night-time mode that yellows the screen theregy resting the eyes.
  • As a result, there is a surge in tablet and e-reader ownership levels and are more prominent in the e-reading scenario.

North America Dominates the Market

  • E-books in North America came early as a natural and permanent choice over printed books for consumers when they want speedy access, and portability. Publishers have also rapidly responded to consumers’ fast-growing acceptance of new reading devices by constantly redefining and expanding new concepts of books.
  • Furthermorethere is a spike in the ownership of both tablet computers and e-book reading devices such as the original Kindles during the gift-giving season. Moreover, increasing demand for digitalized comic books is projected to drive the market in the region and therefore comic book publishers such as DC Entertainment and MARVEL are expanding their portfolio to follow this trend.
  • Additionally, in late 2019, the American Library Association (ALA) and Public Library Association (PLA) announced a public campaign in response to recent efforts to limit library access to e-books. During the 2019 Digital Book World conference, ALA debuted an online petition at eBooksForAll.org for members of the public to urge Macmillan Publishers to reverse the proposed embargo on e-books sold to libraries.

Competitive Landscape

The global e-book market is fragmented with many independent authors and publishers, while certain players account for a majority share in the market. Amazon’s KDP, Apple's iBooks Author, among others hold a dominant share in the global e-books market. Key players in the market adopt strategies such as joint-ventures and partnerships with small and regional publishers to gain higher market shares.

  • June 2020 - Amazon is currently offering two free months of Kindle Unlimited when someone signs up for the service. Kindle Unlimited is Amazon’s subscription service with a collection of more than one million books, as well as select magazines such as Time and National Geographic, and Audible narration on select titles.
  • May 2020 - Katha, an Indian organisation that has been producing children’s books since 1988, has partnered with Kindle and has made their 15 books available on the digital platform.Using engaging visuals and imaginative narrations, Katha’s children’s books offer ways of exploring similarities and differences existing in the world. 
  • December 2019 - Smashwords launched Smashwords Presales, a new book launch tool which leverages patent-pending technology to enable the creation, management and merchandising of ebook presales. An ebook presale allows readers to purchase and read a new book before the public release date.

Major Players

Table Of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Market Drivers

      1. 4.2.1 Increasing Penetration of Mobile Devices

      2. 4.2.2 Decreasing Cost of e-Books

    3. 4.3 Market Restraints

      1. 4.3.1 Privacy and Copyright Issue Amongst E-sellers and Book Writers

    4. 4.4 Industry Attractiveness - Porter's Five Forces Analysis

      1. 4.4.1 Threat of New Entrants

      2. 4.4.2 Bargaining Power of Buyers/Consumers

      3. 4.4.3 Bargaining Power of Suppliers

      4. 4.4.4 Threat of Substitute Products

      5. 4.4.5 Intensity of Competitive Rivalry


    1. 5.1 Geography

      1. 5.1.1 North America

        1. United States

        2. Canada

      2. 5.1.2 Europe

        1. Spain

        2. United Kingdom

        3. Germany

        4. France

        5. Italy

        6. Rest of Europe (Sweden, Denmark)

      3. 5.1.3 Asia-Pacific

        1. China

        2. Japan

        3. India

        4. Rest of Asia-Pacific (Australia, South Korea, Singapore)

      4. 5.1.4 Latin America

      5. 5.1.5 Middle East & Africa


    1. 6.1 Company Profiles

      1. 6.1.1 Amazon.com, Inc.

      2. 6.1.2 Rakuten Kobo Inc.

      3. 6.1.3 Apple Inc.

      4. 6.1.4 Barnes and Noble LLC

      5. 6.1.5 Smashwords, Inc

      6. 6.1.6 Blurb Inc.

      7. 6.1.7 BookBaby (DIY Media Group, Inc.)

      8. 6.1.8 Lulu Press, Inc. 

      9. 6.1.9 Macmillan Publishers Ltd.

      10. 6.1.10 Scribd Inc.   

  7. *List Not Exhaustive


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